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The Blog
An invitation to join me behind the scenes

This is the best place to get a feel for how I work and to get answers to the questions you have. Have a question you can't find the answer for? Send me an email at nicole@nicoleseguinphotography.com or contact me directly to ask away!


Personal Brand Photography: How to Build a Story-Based Image Library
Can I be honest with you? Most personal brand photography is still just headshots… with a mug and a laptop. Polished, pleasant — and interchangeable. And if your business is already strong, let me be even more honest: those photos aren’t helping you stand out. They don’t communicate what makes you different . They communicate: this person exists and owns a business. The problem isn’t the lighting, the props, or even the laptop. It’s that most photos don’t show how you think,


Building Trust Through Brand Photography: A Case Study
I met Monika in a LinkedIn group a while back, and I’ve watched her brand get clearer over time, so when she reached out for new photos, I already had context on who she is online. What I didn’t know yet was where she was taking the brand next... and that’s the piece I need to create images that feel current and usable for the next chapter. Four weeks before our session, we did a deep dive using my brand questionnaire. She used words like calm, refined, grounded and visionar


What to Wear: Family Session Guide
I love outfits with pops of color - think a soft coral sweater and a bright pink headband, or a beautiful dusty blue dress with a yellow belt. If you can pull that off, amazing! But if all you can do is keep everyone excited for our session, then I'll take that any day!!! Here are some tips that come with loads of experience. At the end of the day, comfort is the most important piece of advice - don't stress if it's not perfect, authenticity beats coordination every time! Sta
Family Photography
Family photography in the San Francisco Bay area | Nicole Seguin Photographer


What to Wear: Family Session Guide
I love outfits with pops of color - think a soft coral sweater and a bright pink headband, or a beautiful dusty blue dress with a yellow belt. If you can pull that off, amazing! But if all you can do is keep everyone excited for our session, then I'll take that any day!!! Here are some tips that come with loads of experience. At the end of the day, comfort is the most important piece of advice - don't stress if it's not perfect, authenticity beats coordination every time! Sta
Aug 22, 20253 min read


Bay Area Family Session Locations: Nicole’s favorites
Capturing Family Moments: Best Outdoor Locations in San Francisco and the Bay Area Although no location or backdrop is more important...
Aug 22, 20243 min read


Home Sessions: your home has personality!
Blogging has always come to me naturally. I’m just kidding. But since I was selected by Feedspot as one of the Top 50 San Francisco Photography Blogs on the web, gotta maintain my reputation!! Family photography is not just about capturing picture-perfect moments, but also about telling your family’s unique story. While a pristine, perfect home may seem like an ideal setting for a family photo session, embracing the colors, history, and personality of your home can add depth
Apr 8, 20232 min read


Home Sessions: is there enough light in my home?
JUMP to the BOTTOM of the PAGE for more photos of this family! “I want a Home Session – but I don’t think there’s enough light in my home…!” I know! And that’s one of the reasons I LOVE Home Sessions in San Francisco and the Bay Area. Window light gives depth to a storytelling session. I want you to trust me, but here is the breakdown: A visit. Before our session, I’ll visit your home a week or two prior to get a sense of the light and architecture. I will mentally register
Feb 27, 20233 min read


All families
Since my divorce three years ago, I have been passionate about representing families outside the “traditional family” structure and its values. A year ago, my son said to me, after refusing to invite friends over: “Well, we aren’t really a family”. Explaining to me that he felt weird inviting his friends over to a home that didn’t “look” like a family home. Of course, that cut deeply. It hurt to hear him say that, but I could understand why. We are bombarded with images of t
Aug 22, 20222 min read


So you want a lifestyle session?
A lifestyle session is for you if… You want your photographer to capture the perfectly imperfect moments that make your family unique. You don’t like the word “posed” because it brings up images of cheesy smiles, awkward positions, stiff shoulders, expressionless eyes staring into the camera. (are you cringing at this description? I am) If you are thinking right now: I want my photographer to capture LIFE, as it is and in all its beauty. Yes, I can get my family excited abou
Oct 26, 20212 min read


Newborn session – At home (Bay Area)
Newborn sessions… I take my sweet time, hold your baby while you get ready, take pictures while you hold the baby. YES we’ll take time to put your baby to sleep, but we will also take time to capture those in-betweens moments where he waves his arms and opens an eye. We will wrap her up, and she will wiggle her arms free. We will do it again and again, and don’t worry that’s part of the whole process! The room will be warm, feel free to hum, to move, to sway and to sing (thes
May 1, 20192 min read


Family session - Baker Beach San Francisco
Family sessions are all about letting the kids be themselves. Letting them run, pout, scream, and enjoy LIFE. Because that’s when...
Apr 24, 20192 min read


How I went from ” taking portraits” to telling STORIES…
It’s so clear to me now… I am a lifestyle photographer. I capture emotion and connection. I tell your story. One day I set up a black background, asked a (very) pregnant friend M. to come over, and had a blast taking posed portraits of her in front of ONE window. These portraits were very much posed as in: “Bring your chin down-tilt your head to the left-one hand here-the other hand there” kind of portrait. But I LOVED every moment of this session, and the images were beautif
Apr 5, 20193 min read


San Francisco Family Session at Mountain Lake Park
Another family session at Mountain Lake Park! This girl always has a skip in her step! I first met met her at Mini Chic where I was doing...
Mar 14, 20191 min read


Send an album home
The missing link: a Photo Album You live abroad… A French family, on a beach in California. They live abroad, they love both countries,...
Jun 15, 20172 min read


San Francisco family session at the beach: In motion
Stop motion video below! Stop motion video below! I recently took a leap into the unknown, and the result is far from perfect, but oh my… this is only the beginning! When you live far from family – whether they live in another country or in another state – these videos are a glimpse into who we are as parents, what our relationship is like with these “other” human beings we call our children 🙂 Imagine… Grandma gets an e-mail. There’s a link. She clicks on the link. 5 minutes
Aug 28, 20161 min read


Bay Area Maternity Session
These two stunning people now have a beautiful baby girl – I can’t wait to show you the video !!! I wish you could have been there to hear what dad had to say about his daughter. It wasn’t a cookie-cutter response, and it made me think twice about my dreams for my son… And Lynn, the care she took in letting me know how Leo could take on anything – I could already imagine how empowered her daughter would feel the minute she came into this world. There are a few pictures here t
May 3, 20161 min read


San Francisco Family session - murals
Ahhh, the French, they did it again! Fun, laughter, bubbles and a BIG sense of humor !!!!!!!! Mône – the little guy – has grown quite a...
Oct 2, 20151 min read


Bay Area Maternity Session
A friend, a mom, a yoga-thriving, present person I’d like you to meet 🙂 About Me I’m Nicole, a San Francisco personal brand photographer passionate about helping women in business step into their power and lead with authenticity. I work with female founders and change-makers to create impactful, story-driven imagery that connects and inspires. With a brand-first approach, I’ll make sure every photo captures your unique personality and positions you as the leader you truly ar
Oct 1, 20151 min read


San Francisco Family Session - Baker Beach
This family is FUN! – and even if the sun had been invited, it wouldn’t have made this session any more awesome. Because these kids were…...
Aug 15, 20151 min read


A French wedding in San Francisco
<p>San Francisco City Hall. I meet these beautiful people for the first time. This couple couldn’t have made me happier, they were up for every pose I could think of. And THIS little guy just made my day sunnier. Obviously… Make-up artist – Belle By Marine</p>
Jul 8, 20151 min read


Home is an ice-cream bar
Home can be anywhere you want, and some locations just make you connect and laugh more than others. Ice cream always helps!
Jun 12, 20151 min read

It's time to tell your story, too...
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